There are three types of clients to every business.

The first are the tourists who can use up all your time answering their questions but they will never buy.

The second are the one-time buyers who will get your cheapest product and then never show up again. They might even complain or send the item back. They will never be happy.

The third type of client is the repeat business. The client who accepts your product, loves what you do and wants to spend more.

These are the dream clients that are worth courting. Research has found that attracting a new client costs approximately seven times what it costs to sell to an existing client, providing, of course, that they are type three!

Creating a package of products for your existing clients is a great way to encourage repeat custom. Fill these packages up with value and savings to your client (at a little cost to yourself!) and you have a happy client whilst maximising your profit.

But what do you put in your package? The obvious answer is to fill it with the things that your clients tell you they need. Locate the clients' struggle or pain point and then provide the solution. You should be 'in touch' with your clients already, building long-term relationships, through an email campaign, blogs, facebook or similar platforms.

These should be getting comments and questions - pain points. A more direct method to find out what people are wanting requires an overtly confident approach and that is to ask your clients directly. It is all very well selling apples but what if your clients are wanting to buy pears? You will never know if you never ask.

Once you know your clients' pains you can create a package to resolve each issue. Remember, whatever you sell, be it a product or a service, you are selling the solution to another person's pain. Keep this in mind when creating your package. Be very specific, how is your package going to improve your client’s life? State tangible results, don’t be wishy washy.

Finally, make sure you provide extra value - include a written solution, videos, audio, worksheets. Pull all these items together and ensure that they all work towards providing the solution to the specific pain point. This may seem like a lot of work but it is worth it. Always aim to over deliver & you’ll have happy customers coming back for more!

Nadia finer is a business coach for solo entrepreneurs who want to GO BIG IN BUSINESS, even if they feel little. Join the FREE Pump up your profit challenge and discover the simple sales and pricing strategies Nadia uses to help clients go from pennies to $5k months.

I’m sure I am not the only one who dreads Mondays, sometimes they can feel very overwhelming - especially if you have had a relaxing weekend trying not to open your laptop up to hack into a few hours of work. In fact, when you go on Twitter and search for the phrase “I hate Mondays”, you’ll see this quote retweeted more than a hundred times:

“Dear Monday,

I want to break up.

I’m seeing Tuesday and

dreaming about Friday.

Sincerely, it’s NOT me, it’s YOU.”

Funny, but absolutely true even for the most successful entrepreneurs. And here I wonder, why do most people hate Mondays? Some of the reasons I can think of are the following:

Got really tired during the weekend
Absolutely upset about not having to extend vacation / parties
Have piles of work to do
Unhappy with work
Lack of sleep

Now if these reasons are familiar, you’re probably on the #IHateMonday Team. But what if I tell you that there’s a way to permanently say goodbye to Monday blues? Here are some insightful ways to finally start loving Monday:

Why?

First things first, why do you hate Mondays? Be honest. Be open. Let’s talk.

When you feel like you’re always dragging yourself to accomplish tasks and be productive on a Monday, then something’s wrong. It’s easy to brush this negative feeling as a common “tiring” thing, but Alexander Kjerulf, an international author and speaker on happiness at work says that these feeling “can be much more than just a passing tiredness; they are often a serious warning sign that something is not right at work.”

This was echoed by Rita Friedman, a Philadelphia-based career coach who said that Mondays should be about being able to live a day doing what you love.

So again let me ask you, why do you hate Mondays?

Knowing the reason why you dislike Mondays will help us determine how you can finally embrace the start of the week without remorse.

So take out a pen and a paper, and start writing the things that you’re so unhappy about Mondays. Write as many as you can.

Done?

Now crumple that paper and throw it in the bin. Today’s another day! Remember, we’re leaving the old habits behind, and we’re learning to enjoy each day of the work week. It’s not going to be easy (especially when you’re welcomed with over a hundred emails when you get back to your desk), but we’re going to ACE THIS.

Let’s begin!

Step 1: Clean your desk.

If you’re working in an office, a co-working space, or a coffee shop make sure you start with a clean desk. As they say, “clean desk, clean mind.” So remove the unnecessary pile of papers and decors and start with a fresh looking desk.

Step 2: Start with a happy task.

Do you love coffee or watching some funny videos? Dedicate 15 minutes of your day to do these that makes you feel calm and happy. This removes the idea of stress in your mind and puts you in a good mood the rest of the day.

Step 3: It’s time to create a list.

Sometimes our minds have a way of tricking us into thinking that all Mondays are the same – busy, full of tasks, and dreadful. But this isn’t always the case. The best way to stay on top of your work is to create a list.

To do this, you can open a notepad or sign up for my favorite project management account called Trello. Signing up is free of charge, and you get to create unlimited boards that looks like this:

By creating this board, you can segregate your tasks according to their importance and deadlines, and only focus on tasks that require your immediate attention. You’ll be able to manage your time and you’ll leave the office feeling happy and productive knowing that all important tasks where taken cared of, and you’ve managed your time well.

Pro Tip: Create several boards for your goals, personal tasks, party plannings, and others to better manage your week.

Step 4: Reward yourself.

What if there’s just waaaaaay too many tasks and even if you categorise them according to their priority levels, it still feels like a bloody awful Monday? It’s time to use the “Work Reward System”.

Sure, your boss doesn’t give you rewards even if you reach milestones. But this does not mean that you can reward yourself. So label each task with rewards when you finish them. For example, when you finish sending emails feeling tired and bored, you get to buy yourself a piece of cake. And what if you create an outstanding presentation? That deserves a new pair of shoes!

At the end of the day, you’ll look forward to improving the quality of your work because you get these small rewards from yourself.

Remember: Excellent work = Promotion!

Pro Tip: Do this for all the days to have a delightful week!

Step 4: Prepare for next week’s task ahead.

More often than not, Mondays feel like hell because of the amount of work that you’ve have to do that day. Emails from over the weekend have piled up, changes in reports are needed, among others.

Preparing for some critical tasks for the following week will solve this. When you have some spare time in the current to work on reports, emails, campaigns, etc that are due on Monday next week, do them in advance. You may not even finish them all, but you’ll still have less tasks to worry about the following week.

Step 5: What do you love to do?

I’d like to end this piece by asking you another question…

Do you love what you’re doing?

Because no matter what steps you take, if you’re not doing what you love, you’ll always feel miserable. So think about this question. Use the weekend to be by yourself and really evaluate what you love.

When you know the answer, you’ll know what to do next.

Stay inspire! Good luck & happy Mondays!

How to package your product or service for maximum profit

How to take control of your work week.