Most people nowadays turn to the internet for almost anything. Services, products, information, you name it; people will most likely check the internet for it first. This is why most companies want their presence online and create a business website.
But what makes a great business website?
With thousands of other websites offering their services online, what makes people zero in on a specific site when looking for information or service?
Great user experience, that’s what captures possible customer’s attention. People want to be able to easily find information that they need.
Here are the top six elements that every business needs for their website:
1. About Page
Make sure that you have an “about us” page on your business website. Before people buy services, it is natural that they would want to know who they will be working with.
A little background about your company and team plus what sets you apart from the rest can help a possible customer decide if they would want to work with you.
2. Clear contact info
I cannot stress the importance of this element enough. It is crucial that customers are able to reach you when they need to. A great user experience includes availability of support when and where needed by the customer.
Make sure that your email address, office address, and phone numbers are visible on the website and that it is in a clickable form or customers can easily copy the information from the website so people can conveniently email or call you when they need to.
Clear direction to your office is also a plus especially if you are targeting local customers. People should be able to easily find your office; otherwise you might lose possible customers.
3. Secure Payment Options
One of the most important elements of a great business website especially if you accept payments online is security. People can become repeat customers if they feel safe in making transactions in your business website.
Not only is this an important element, it is a non-negotiable. You do not want your website to be an avenue where hackers can steal information from people. This is why you must have very visible icons and texts expressing how secure your payment system is.
You must also have clear instructions for your readers on how they can protect their information, such as to double check their surroundings before typing in their credit card information.
4. Clear Call To Action
While great images capture the attention of your website readers, a call to action is what guides them to take an action.
If you aren’t familiar with what calls to action are, they are words / phrases that serve as an instruction to your audience so they will take an immediate response.
Some of the most popular calls to action are, “call now”, “order today”, or as what you can see our website… “get a free quote today”. You can be very creative in creating your call to action text; the most important thing is that compels your readers to act.
The best place is to have a clear to action is on your homepage, preferably in the topmost region of your site (aka “above the fold”). However, we highly suggest that you also add them on every page of your website to make sure all your readers are guided in whatever page they may view on your site.
5. Search bar and easy navigation on product pages
Make your customer’s visit to your website as smooth as possible. Easy navigation and search bars can help your customers find the right product information when they need it.
You do not want your customers to end up feeling exasperated from looking for a certain product and turn to a competitor. Great user experience is all about convenience for the customers.
6. Testimonials
Testimonials can also help bring in customers. People love hearing what others has to say about a certain company. They want to know if others have had a great experience as this can be an indication of the kind of service that they will also get.
Do not be scared to ask previous customers if they can leave a testimonial for your company on the website. Not everybody reads testimonials, but it’s great if these are available on your website should customers want to check it out.
So, does your business website have all these elements? Just go over your site from page to page, search for products and try clicking on the links to make sure they are working.
If you feel to need to give your business website a new look with high-converting factors, I can help you! I’ve worked with hundreds of happy clients who had really buggy or no websites at all! The results my team gave to them were simply amazing, and we want you to experience the same.
